“A collaborative app that does everything a PR company needs”

Campaign Planning

Plan and manage every aspect of your PR campaign in one place. Use the Virtual Boardroom to review proposals, strategy documents and crisis comms plans, with an AI-generated panel of expert personas. Build a press pack, define customer personas, assign campaign activities, and manage event attendance — all from a central hub designed for clarity and collaboration.

Data Insights

Upload files like large pdf reports or huge spreadsheets and use our AI integration to analyse these files and then store the answers.
Save conversations with ChatGTP and simplify them for your team to re-use.
See feedback from SM postings to Instagram and Facebook.

Content and Assets

Images, graphics, audio and video and document files of any size can be uploaded to our asset section. Metadata for each asset can be added to include tags, alt-text, and captions.
A simple search function means dropping the right images onto your social media post is a breeze.

Scheduling

Efficiently plan and coordinate PR activities such as press releases, media interviews, and events. Our scheduling feature ensures that every aspect of the campaign is meticulously organized, helping teams stay on track and meet deadlines.

 Social Media Management

Create, review, and schedule social media posts using your curated assets. Support for Instagram, LinkedIn, TikTok, Facebook, and X (Twitter) is built in, along with a streamlined approval workflow that covers both internal reviews and client sign-off — ensuring every post goes out on brand and on time. Our AI integration allows  tags to be generated for platform specific posts.

CRM

Record all contact information for target organisations and people. Use the campaign specific media contact list to automatically email press releases.  Build and nurture relationships with journalists, influencers, and stakeholders.

Team Chat

As well as formal notifications that can be defined within the app, there is an integrated chat function, allowing groups of users to discuss ideas and check on progress with collaborators.

Collaboration

The number of users and permissions the company has is totally flexible, allowing you to bring in third party contributors for specific campaigns. Users can be organised into teams to see only their relevant content so that several campaign teams can be using the app at the same time.